about
Since 2011, I have progressed in the creative industry from a junior copywriter at BBDO to a group head at one of the fastest-growing agencies in the country. I contributed to launching an in-house agency for the region's largest advertiser by hiring and developing its creative team. My passion for creativity drives me to generate impactful big ideas and stories for TV, online ads, and digital projects, which have significantly enhanced brand visibility.
My deep understanding of marketing complements my creative expertise, allowing me to craft compelling campaigns that resonate with audiences. I have extensive experience in developing creative concepts and executing campaigns across ATL and digital channels, ensuring that brand objectives are effectively met. My strong communication skills enable me to translate marketing strategies into clear, actionable tasks for both internal teams and external contractors.
Lately, my focus has shifted towards CGI projects, enriching my expertise in the internal processes of this industry. I was responsible for supervising the production of creative deliverables, ensuring that creative ideas were best realized within deadlines.
I thrive on teamwork and excel at fostering an environment that encourages individuals to unlock and express their creative talents. My collaborative approach has consistently led to higher work quality and more efficient project timelines.
06/2020 - 11/2023
sbermarketing
Creative Group Head
I am proud to have been part of the team that launched SberMarketing. Currently, SberMarketing is a full-cycle advertising agency serving the largest advertiser in the region — Sber and its ecosystem brands.
I played a significant role in hiring, developing, and managing the creative team during the launch and subsequent development of the agency. Just a year after its launch, the agency had already won the confidence of Sber’s marketing leadership and was established as a pivotal partner for Sber, on par with esteemed network agencies such as Leo Burnett and Havas.
Over the next couple of years, the agency has consistently been recognized at various creative festivals, including EFFIE, and has ultimately achieved the top position in the AKAR creativity rankings.
My achievements:
• Contributed to over 200 projects.
• Launched more than 10 national campaigns.
• Worked on the large-scale rebranding campaign of Sber.
• Developed a new visual framework and creative materials for the international AI conference, AI Journey.
• Hired and developed a creative team, managing a department of 10 people.
Clients: Sber and its ecosystem brands.
02/2017 - 06/2020
Mccann moscow
Senior Copywriter
At the McCann advertising network, I worked with a great love mark, Coca-Cola.
My role:
• Created ideas and presentations that won tenders.
• Wrote scripts and participated in the shooting of commercials for national TV campaigns.
• Developed digital campaigns.
• Provided mentorship for junior staff.
Clients: Coca-Cola, Multon, OBI, Alfabank, Tele2, MasterCard.
06/2016 - 11/2016
young&rubicam
Copywriter
My role:
• Created ideas and presentations for tenders.
• Developed digital campaigns and offline brand communications.
Clients: Red Bull, Tele2, Kinder.
05/2014 - 02/2016
slava
Copywriter
My role:
• Participated in updating the digital communications and digital channels for the Renault brand.
• Developed digital campaigns and offline brand communications.
• Created dark market ideas and BTL communications.
Clients: Renault, Disney, Lego, Bacardi
03/2012 - 11/2013
bbdo proxImity
junior Copywriter
My achievements:
• Participated in the creation and production of two digital projects that received over 10 awards at international creative festivals.
• Contributed to launching the digital platform for the P&G brand.
Clients: Visa, M&M's, P&G, Shell, Beeline, Intouch.