about
I started as a Junior Copywriter at Proximity BBDO in 2011 and have spent 14 years moving between top agencies and in-house teams — building creative capabilities, leading teams, and delivering campaigns that connect brand goals and communication strategy with business results.
My work spans integrated 360° campaigns (ATL + Digital + Social), digital special projects, creator/influencer collaborations, and AI-enabled production. I’ve worked with brands including Coca‑Cola, MasterCard, P&G, Red Bull, and Sber — from concepts and scripts to leading end-to-end production.
A big part of what I do is building: I launched SberMarketing’s creative department from scratch as the first hire, and at Realweb I expanded the creative team from digital-only to full 360° delivery — winning key new-business clients and redesigning how the team works.
Today I focus on combining creative craft with modern production tools — AI-assisted development, fast iteration, and platform-native storytelling. I’m interested in roles where I can lead teams, improve creative systems, and deliver high-quality work across campaigns, launches, and content.
04/2025 - Present
Realweb
Creative Director
Led the expansion of RW Creative from digital-only to full 360° integrated campaigns, supporting new-business growth and cross-channel delivery. Owned capability development,workflow redesign, team development, budget oversight, and stakeholder alignment acrossstrategy, production, and execution
Key contributions:
• Won two key clients in six months (ex-McDonald’s and ex-Danone), strengtheningthe agency’s full-service market position
• Improved new-business win rate through strategic pitch leadership and highercreative quality across formats
• Redefined creative workflows to scale complex 360° delivery while preserving digitalspeed and performance standards
• Integrated AI into the creative pipeline and initiated development of a proprietarytool to accelerate production and reduce costs
• Led creator/influencer and digital special projects, delivering platform-native contentwith rapid iteration against brand and performance goals
• Built and led a cross-functional team across digital formats, creators, and AI-enabledproduction
• Managed P&L for 360° projects and partnered with producers to optimize uniteconomics and profitability
Clients: Vkusno — I Tochka (ex-McDonald’s), Logika Moloka (ex-Danone), Megafon, EFES, Yandex.
06/2020 - 11/2023
sbermarketing
Creative Group Head
Joined SberMarketing as the first creative hire to build the in-house creative function from scratch. I owned hiring and team setup (interviews, roles, day-to-day collaboration) and later led a 10+ person team, partnering with marketing stakeholders to deliver integrated brand, launch, and always-on communications across TV, digital, and OOH.
Key contributions:
• Delivered 200+ projects across brand, launch, and always-on streams; led 10+ large-scale national campaigns across brand-building and key product lines (insurance, loans, and other core products).
• Designed and refined creative workflows and cross-team processes, supporting ~30% year-over-year growth in project volume.
• Directed national campaigns with budgets up to $500,000, driving gains in brand recognition and consumer engagement.
• Played a key role in Sber’s large-scale rebranding campaign, exceeding viewership expectations by 20% and reaching 12M online viewers.
Clients: Sber and its ecosystem brands.
02/2017 - 06/2020
Mccann moscow
Senior Creative
At McCann, I worked on integrated campaigns for Coca‑Cola (a global lovemark brand) and other clients across FMCG, retail, finance, and telecom.
Key contributions:
• Developed big ideas and pitch decks that helped win competitive tenders.
• Wrote scripts and supported production for national TV campaigns.
• Concepted and delivered digital campaigns end-to-end.
• Mentored junior team members (feedback, craft, and presentation coaching).
Clients: Coca-Cola, Multon, OBI, Alfabank, Tele2, MasterCard.
06/2016 - 11/2016
young&rubicam
Concept Creator
Key contributions:
• Developed big ideas and pitch decks.
• Developed digital campaigns and offline brand communications.
Clients: Red Bull, Tele2, Kinder.
05/2014 - 02/2016
slava
Digital Creative
Key contributions:
• Contributed to the refresh of Renault’s digital communications and owned channels.
• Developed integrated campaigns across digital and offline.
• Developed BTL concepts and activations.
Clients: Renault, Disney, Lego, Bacardi
03/2012 - 11/2013
bbdo proxImity
Junior Creative
Key contributions:
• Co-created and produced two award-winning digital projects (10+ awards at international creative festivals).
• Contributed to the launch of a digital platform for P&G.
Clients: Visa, M&M's, P&G, Shell, Beeline, Intouch.